The Concise Guide to Magazine Marketing

Book Logo


Using magazines as the media model, this book explains, reveals and teaches the intricacies of positioning your unique value, promoting your brand, and selling its benefits. With useful, how-to information in clear, easy language, it is a valuable tool and handy style guide for all in marketing, sales and creative services. Learn how to:

  • Master marketing vocabulary and programs
  • Respond to RFPs faster and manage programs efficiently
  • Write better sales letters, sell sheets and presentations
  • Recognize the basics of good promotional design
  • Avoid grammar “don’ts” and cut copy with precision

Written in 2008 by Judy Corcoran with Renée Martin, this book includes the contributions of Gregory Amend, Cynthia Ahart Wood, Rand Blunk, Robyn Campbell, Don Charles, Betsy Clawson, Jeanne Fico, Jeri Merendino, Collette D. Pennacchio, Brenda Schwartz and Katherine Wessling.

Table of Contents

Sample Pages


If you'd like to comment on the book or have questions about it, email

To purchase the book:

Please call 212-315-2449 to purchase this book for $19.95 (plus $5 shipping) or click on the link below for a prompt response and one-day service.

To buy more than one copy of the book, please use the link below.


large product photo